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Website development

A digital experience built for business.

From websites and portals to booking systems and integrated web apps - we design and build digital experiences that connect every part of your customer journey.

Get in touch

Your website might just be the tip of the iceberg

What looks like a marketing site is often doing far more behind the scenes - authenticating users, syncing with your CRM, powering bookings, showing live data from internal systems. That’s where Sandfield stands apart.

We specialise in digital platforms that combine the best of websites and web applications - deeply integrated, purpose-built, and designed to scale with your business.

Take your online business to new levels

8 %
Increase in conversion rate since updating Interislander's website
3 mins
Average time to request car transport quote on Move My Wheels website
10 k
Average number of sessions per day on the Les Mills website
8
Number of countries you can book to travel via the Stray website

What we build

We build the digital stuff that makes your business really tick - from websites that pull in customers, to smart online tools, portals, and apps that run everything smoothly behind the scenes.

Public-facing websites

  • Flexible CMS options for your specific needs: Kentico, Umbraco, WordPress, Silverstripe, Shopify and more
  • SEO, AI and SEM-ready: We have dedicated in-house experts to support your search marketing needs, from the latest generative AI search engines optimisations to full Google Ad campaign management.

 

 

  • Fully responsive, accessible, and performant.
  • Tailored design systems and content components from an experienced UX/UI design team.
  • Built to support campaign landing pages and frequent updates.

Connected web applications

  • Secure customer, supplier and partner portals
  • Booking platforms and dealer hubs
  • Order management and payment workflows

 

 

  • Real-time dashboards and document access
  • Role-based permissions and login experiences
  • Admin tools and internal workflows

Explore our Portal Development services →

How we do it

We don't just connect systems or make them look good; every step, from planning to launch, is focused on solving your core business challenges and delivering measurable improvements that truly move the needle.

Seamless system integration

Most websites stop at the form. Ours keep going.
We’re integration specialists. That means the functionality we build doesn’t sit in a silo - it talks to the platforms that run your business:

  • CRM systems (HubSpot, Salesforce, Dynamics)
  • ERPs, finance platforms and payment gateways
  • Inventory, warehouse, or logistics systems
  • Booking and dispatch engines
  • External APIs and third-party services

Using REST, GraphQL, and webhooks, we build integrations that automate processes and give your users the real-time visibility they expect.

UX/UI is the glue

Beautiful is good. Usable is better.
Our UX/UI team ensures every part of the digital experience - whether public or private, mobile or desktop - is intuitive, on-brand, and conversion-ready.

  • UX research and user journey mapping
  • Prototyping and wireframes
  • Design systems and responsive UI
  • Accessibility and performance baked in

Explore our UX/UI Design approach

Our Work

150+ virtual classes from a one powerful member portal

Les Mills: New website keeps members moving during lockdown After working with Les Mills on the development of its mobile app a few years back, the team approached Sandfield again, ready to whip their website back into shape. Les Mills needed a premium website that supported the needs of their users, while enabling the company to grow their online offering. The new website earned a spot in the Kentico Top 10 websites for October 2021 and finalist for the Designers Institute of New Zealand Best Design Awards 2021.

Les Mills: New website keeps members moving during lockdown After working with Les Mills on the development of its mobile app a few years back, the team approached Sandfield again, ready to whip their website back into shape. Les Mills needed a premium website that supported the needs of their users, while enabling the company to grow their online ...

Enter
How a website redesign boosted engagement by 40% for Hire A Hubby

Just as Hire A Hubby renovates homes, Sandfield's Edge team completely revamped their website. A comprehensive redesign and rebuild of the Hire A Hubby website for Green Acres Franchise Group Ltd recently went live. Only weeks post-launch, significant year-over-year improvements are already evident.

Just as Hire A Hubby renovates homes, Sandfield's Edge team completely revamped their website. A comprehensive redesign and rebuild of the Hire A Hubby website for Green Acres Franchise Group Ltd recently went live. Only weeks post-launch, significant year-over-year improvements are already evident.

Enter

Built with the right tools

Functionality

We enhance user experiences with custom form builders, membership management, e-commerce, & payments.

 

SEO/SEM

We use smart SEO and SEM strategies to get your brand seen, making sure you reach the right audience.

 

Analytics

We prioritise your digital well-being with thorough audits for page optimisation, accessibility, and user guidance.

Insights

We use powerful analytics to give you data-driven insights, helping you optimise content and user experiences.

 

Security

We protect your digital assets with rigorous testing, constant monitoring, and regular health checks.

 

CMS

We work with any CMS you have, or we can help you choose and set up a new one.

Our website development process

Discover & define

We start by understanding your business, users, and goals. Through collaborative workshops and research, we define the scope, key journeys, and technical requirements.

UX & UI design

Our designers create wireframes and interface designs that prioritise user experience and brand alignment. We rapidly iterate to arrive at a solution that’s both functional and beautiful.

Develop & integrate

We build across leading CMS platforms like Kentico, Umbraco, WordPress, and Shopify - integrating your site with the systems that power your business, from CRMs to booking engines and portals.

Optimise for Search

We ensure your site is discoverable, fast, and keyword-optimised. From technical SEO to SEM campaign setup and management, we help your audience find you - and act.

Track & improve

Our analytics team sets up the right tools (GA4, Looker Studio, server-side tagging) to track real user behaviour. We monitor, report, and refine your website so it keeps working harder over time.

Discover & define

We start by understanding your business, users, and goals. Through collaborative workshops and research, we define the scope, key journeys, and technical requirements.

Our designers create wireframes and interface designs that prioritise user experience and brand alignment. We rapidly iterate to arrive at a solution that’s both functional and beautiful.

We build across leading CMS platforms like Kentico, Umbraco, WordPress, and Shopify - integrating your site with the systems that power your business, from CRMs to booking engines and portals.

We ensure your site is discoverable, fast, and keyword-optimised. From technical SEO to SEM campaign setup and management, we help your audience find you - and act.

Our analytics team sets up the right tools (GA4, Looker Studio, server-side tagging) to track real user behaviour. We monitor, report, and refine your website so it keeps working harder over time.

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Why Sandfield

We don’t just build beautiful websites. We build digital infrastructure that connects your business with your customers in real time — and grows with you.

Deep integration experience

Built for flexibility, performance, and security

One partner for UX, dev, integrations, and support

FAQs

Do you have experience in my industry, and how will you tailor your services to my specific business needs?

Our approach isn't about replicating past projects; it's about understanding your unique challenges and goals.

We start with an in-depth discovery phase, then leverage our expertise in building integrated digital experiences - like custom portals, booking systems, or robust websites - to create solutions precisely aligned with your brand, existing systems, and users.

We specialise in custom, integrated web solutions, working with a wide array of tools to find the best fit for your needs. This includes flexible CMS platforms like Kentico or Umbraco, and seamless integration with your CRM, ERPs, logistics systems, and payment gateways.

Our focus is on delivering functionality and results, not limiting ourselves to a fixed set of off-the-shelf tools.

Absolutely. We often collaborate with design agencies, transforming their creative visions into high-performing, business-critical digital experiences.

Our strength lies in the technical build and strategic integration, ensuring seamless functionality and robust system connections while upholding the integrity of your design.

Talk to our website experts